This post is about making money from unlikely places and despite what you may have heard, television is far from dead.
On any given day, some 2.2 trillion hours of television are being watched across the U.S. according to Nielsen.
On any given day, some 2.2 trillion hours of television are being watched across the U.S. according to Nielsen.
More surprisingly, people watch television over 4.6 times longer than they surf the Web, according to recent data from New Media TrendWatch.
So it boggles the mind when stock-picking gurus tout Web companies with questionable revenue streams. For example, Facebook has barely made it back to its IPO price. Meanwhile there have been big gains made on the boob tube.
It Pays to Advertise.
Almost all media live and die by advertising revenue. And advertisers have a very good reason to continue throwing their money at television stations; and that reason is their huge scope.
Television has the reach of nearly 89% of the total U.S. population. Radio offers only a scant 58.8% reach. Newspapers fall to a mere 36.1% of the nation. The only thing that comes close to matching television’s reach is the Internet and its reach is currently hitting 73.1% of the population.
All of this points to the obvious and that is that television controls the vast majority of ad spending including local television websites that continue to draw in new viewers and ad dollars are following these eyeballs.
The Bigger the TV, the Better.
Of course, audiences are not the only thing about television that is growing. Televisions have gotten huge. A decade ago, a 25-inch screen was a big deal; today you will find screens reaching 40, 50, 60, and even 80 inches.
And, the same concept is happening with television station companies as well, meaning bigger is better. These stations are expanding into markets around their home regions and nationwide.
There are some key reasons for this.
First, television dominates media attention and spending so the more stations you own, the better.
Second, expanding regionally helps lower costs. By having news reporters in each locality, you will need to have fewer reporters covering large-scale events. When it comes time to buy content for your television station, the more eyeballs you can reach, the better deals you can negotiate with distributers.
Third, there has been a major shift in the way television is broadcast and it is continuing to evolve setting up another major growth area for television broadcast companies. This involves the switch from analog to digital television broadcasting.
After the television stations switched from analog to digital broadcasting in 2009, broadcast TV companies discovered they were using less spectrum than allocated … so they rolled out more channels tailored to specific view niche groups. Remember, the riches are in the niches.
As smartphones and tablets demand more bandwidth, the broadcast companies are offering to sell or rent their excess spectrum as they realize they are sitting on an increasingly valuable additional asset.
So, Let’s Make a New Deal.
Armed with all of this good news, leaders in local television are scrambling to buy more local stations and other broadcast companies. So, it is beginning to look like it is time for roll-ups as there are a few small companies with market caps of a billion dollars or less and these are tempting new targets for speculative investors.
Watch companies similar to these: Tribune, Gannett, E.W. Scripps as well as Nexstar Broadcasting Group. These are leaders in this industry, the cream of the crop; and these are just food for thought.
I trust this post has provided some background and evidence that now is a good time to benefit from investing in the television and broadcast industry.
It is wise to monitor Television and the Broadcast industry as there are truly exciting developments underway. I will continue to monitor developments and provide updates in future articles and at my blog.
Also, I want to thank Neil George of Lifetime Income Report, published by Agora Financial, as he was the source of some of the materials about Television mentioned in this post.
In closing, be sure to Read More of my Posts, on my Internet Marketing blog at aspenIbiz BlackBox; Learn How to Get Self-Employed, at my HomeBizSocial website; Obtain Some Tips About Being No 1 on Google, at aspenIbiz My Go-To-Market Partners my Affiliate website; Learn How to be Savvy with Your Money Like the Insiders, at aspenIbiz The Conspiracy For Your Money blog, and How to Live Longer, at aspenIbiz My Life’s Advantage Today site.
If you can relate and are like-minded, be sure and join me here as it is a way to get back in the game …Passionate Professionals… Rebuilding Careers.
I hope you enjoy the posts and I trust you will find them insightful! Let me Know What You Think.
Happy Reading and Here's to Your Success!
Finally, be sure and return to my site, and this blog, as the next post I am working on builds upon this message and shows how the Internet is being rebuilt to accommodate increased usage. The New Internet will become, within the next decade, as important as road, water, and electricity systems.
Please be sure to Retweet It, Like It, and share this post with anyone that you think would benefit from this message… thanks!
So it boggles the mind when stock-picking gurus tout Web companies with questionable revenue streams. For example, Facebook has barely made it back to its IPO price. Meanwhile there have been big gains made on the boob tube.
It Pays to Advertise.
Almost all media live and die by advertising revenue. And advertisers have a very good reason to continue throwing their money at television stations; and that reason is their huge scope.
Television has the reach of nearly 89% of the total U.S. population. Radio offers only a scant 58.8% reach. Newspapers fall to a mere 36.1% of the nation. The only thing that comes close to matching television’s reach is the Internet and its reach is currently hitting 73.1% of the population.
All of this points to the obvious and that is that television controls the vast majority of ad spending including local television websites that continue to draw in new viewers and ad dollars are following these eyeballs.
The Bigger the TV, the Better.
Of course, audiences are not the only thing about television that is growing. Televisions have gotten huge. A decade ago, a 25-inch screen was a big deal; today you will find screens reaching 40, 50, 60, and even 80 inches.
And, the same concept is happening with television station companies as well, meaning bigger is better. These stations are expanding into markets around their home regions and nationwide.
There are some key reasons for this.
First, television dominates media attention and spending so the more stations you own, the better.
Second, expanding regionally helps lower costs. By having news reporters in each locality, you will need to have fewer reporters covering large-scale events. When it comes time to buy content for your television station, the more eyeballs you can reach, the better deals you can negotiate with distributers.
Third, there has been a major shift in the way television is broadcast and it is continuing to evolve setting up another major growth area for television broadcast companies. This involves the switch from analog to digital television broadcasting.
After the television stations switched from analog to digital broadcasting in 2009, broadcast TV companies discovered they were using less spectrum than allocated … so they rolled out more channels tailored to specific view niche groups. Remember, the riches are in the niches.
As smartphones and tablets demand more bandwidth, the broadcast companies are offering to sell or rent their excess spectrum as they realize they are sitting on an increasingly valuable additional asset.
So, Let’s Make a New Deal.
Armed with all of this good news, leaders in local television are scrambling to buy more local stations and other broadcast companies. So, it is beginning to look like it is time for roll-ups as there are a few small companies with market caps of a billion dollars or less and these are tempting new targets for speculative investors.
Watch companies similar to these: Tribune, Gannett, E.W. Scripps as well as Nexstar Broadcasting Group. These are leaders in this industry, the cream of the crop; and these are just food for thought.
I trust this post has provided some background and evidence that now is a good time to benefit from investing in the television and broadcast industry.
It is wise to monitor Television and the Broadcast industry as there are truly exciting developments underway. I will continue to monitor developments and provide updates in future articles and at my blog.
Also, I want to thank Neil George of Lifetime Income Report, published by Agora Financial, as he was the source of some of the materials about Television mentioned in this post.
In closing, be sure to Read More of my Posts, on my Internet Marketing blog at aspenIbiz BlackBox; Learn How to Get Self-Employed, at my HomeBizSocial website; Obtain Some Tips About Being No 1 on Google, at aspenIbiz My Go-To-Market Partners my Affiliate website; Learn How to be Savvy with Your Money Like the Insiders, at aspenIbiz The Conspiracy For Your Money blog, and How to Live Longer, at aspenIbiz My Life’s Advantage Today site.
If you can relate and are like-minded, be sure and join me here as it is a way to get back in the game …Passionate Professionals… Rebuilding Careers.
I hope you enjoy the posts and I trust you will find them insightful! Let me Know What You Think.
Happy Reading and Here's to Your Success!
Finally, be sure and return to my site, and this blog, as the next post I am working on builds upon this message and shows how the Internet is being rebuilt to accommodate increased usage. The New Internet will become, within the next decade, as important as road, water, and electricity systems.
Please be sure to Retweet It, Like It, and share this post with anyone that you think would benefit from this message… thanks!
RSS Feed