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More money is being spent on Halloween … than is spent on New Year’s Eve … with lots being spent on home decorations, parties, costumes, food, and drink. American adults are spending over $1.2 B on costumes, the most of any category, clearly making Halloween America’s #1 Adult Holiday!
And for weeks before hand, people throw and attend parties. They go to haunted houses; they go to timely released horror movies; and they engage in scaring each other.
People want to escape everyday life and activities, and go to a dramatically different space and places. Places that are like an adult version of Harry Potter; or places like in the 50 shades of … craze; or places like the Playboy Mansion; or places like Disneyland or Disneyworld.
And, these things are important … even for the most ordinary businesses … not just for those obviously tied to fantasy.
That is part of the value and the reason people attend seminars and conferences … and that is to escape their everyday activities and thoughts.
They want to go to a dramatically different place where you hear speakers; are educated by trainers; and even receive advice from consultants. To some degree you want more than just information; you want to be entertained and have strong feelings aroused in the hope of picking up some new ideas; some new ways to be creative; and be inspired to do something innovative. You want to be more than just informed.
I commend these objectives regardless of what you do, or promote, or sell.
And a great book to read on this phenomenon is The Experience Economy (you can follow this ... link … to find it on Amazon). It explains that with technology, and increased expectations of consumers, the goods and services being offered in the marketplace are being commoditized. The best way to differentiate yourself, and your business, in this type of market is to stage a rich and compelling experience. If this is done properly, the demand for your product or service will blastoff to the Moon!!
Anyway, Happy Halloween and may you be scared (harmlessly) by somebody!
If you are like-minded… and want to learn how to be an entrepreneur, get self-employed, and earn top-tier money from home so you can maintain your lifestyle and afford your longer life, be sure and join me here, as it is a way to get back in the game … Passionate Professionals… Rebuilding Careers generating top-tier income.
I hope you enjoy the posts and I trust you will find them insightful! Let me know what you think of them.
In closing, be sure to Read More of my Posts, on my Internet Marketing blog at aspenIbiz BlackBox; Learn How to Get Self-Employed, at my HomeBizSocial website; Obtain Some Tips About Being No 1 on Google, at aspenIbiz My Go-To-Market Partners my Affiliate website; Learn How to be Savvy with Your Money Like the Insiders, at aspenIbiz The Conspiracy For Your Money blog, and How to Live Longer, at aspenIbiz My Life’s Advantage Today site.
Finally, I want to thank Dan Kennedy of GKIC as he was the source of some of the material in this blog post.
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