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More money is being spent on Halloween … than is spent on New Year’s Eve … with lots being spent on home decorations, parties, costumes, food, and drink. American adults are spending over $1.2 B on costumes, the most of any category, clearly making Halloween America’s #1 Adult Holiday!
And for weeks before hand, people throw and attend parties. They go to haunted houses; they go to timely released horror movies; and they engage in scaring each other.